With a historic high of $102 billion, ancillary revenue accounted for 15% of total airline revenue in 2022. And the trend keeps going upward. But how can airlines keep re-inventing themselves and make sure to make the most of ancillary revenue options? We’re looking at the most innovative ways airlines are generating revenue beyond ticket sales.
Quick recap: what is ancillary revenue?
In case you are unfamiliar with ancillary revenue: it encompasses the small extras that extend beyond the normal ticket sale. Just think of passengers who opt to pay so they can select their seats, choose an exclusive menu, or get extra legroom.
As passengers build their own bespoke experience, airlines generate an extra income stream: ancillary revenue.
By building partnerships, the experience can even go beyond the airline’s traditional offerings. Think of collaborations with hotels, car rental companies, and insurance providers that enable passengers with a personalized touch, while adding extra layers of income for airlines.
Top 3 examples of ancillary revenue in 2022
So what are some notable examples and stats of airlines leading the way in ancillary revenue?
- The UK-based airline Jet2 boasted an impressive $84.72 in ancillary revenue per person. Their services include VIBE which gives passengers special access to certain entertainment venues. And with Express Transfers passengers can choose a preferred drop off on holiday arrival transfers.
- Frontier Airlines (Denver) introduced the GoWild! All You Can Fly Pass, charging one price for unlimited flights, to generate an extra revenue stream. In 2022, Frontier Airlines (Denver) was the only two carriers apart from Spirit Airlines (Florida) that managed to get more than 50% of their total revenue from extra services.
- Meanwhile, Air Canada focused on food and catering, revamping their Maple Leaf Lounge with a modern buffet and extended café offerings. In combination with new Priority Access Lanes, the airline managed to generate $2 billion in non-ticket fees in 2022, or about $54.65 per passenger.
Going beyond the ordinary? Ancillary revenue with baggage tracking
But as the extraordinary becomes the ordinary, such as is becoming the case with seat assignment and exclusive menus, where can airlines still make a difference?
At Bob, we think the problem — and solution — for travel lies at airports.
So how can airlines boost their ancillary revenue while improving the baggage experience?
Bob’s TravelTag: the smartest way to connect with passengers while generating revenue
Imagine a live Bluetooth tracker that you can offer with a profitable margin to your passengers. They can keep track of their bag with real-time insights, during the entire journey. And what’s more, so can you, as an airline.
Has a bag been lost at the airport? You will find its location immediately, ready to get the baggage rerouted and assure your passenger of timely delivery.
With innovative tools like Bob’s TravelTag, you are certain of a partner for your ancillary revenue, who is ready to push the boundaries of existing possibilities and reshape the traditional system.
Ready for the next stage?
As the aviation industry embraces innovation, the potential for extra revenue through baggage tracking solutions is immense. Airlines are encouraged to explore novel approaches, collaborate with technology partners like Bob, and seize the opportunity to transform operations while providing added value to passengers. The journey to unlocking greater profitability through ancillary revenue has just begun …
Are you ready to join?
