A cookie is a file that is downloaded to your computer when you access certain web pages. Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or their computer and, depending on the information they contain and how you use your computer, can be used to recognize the user.
The types of cookies that BOB uses on its Website are as follows:
Traffic measurement service of our services that provides us with grouped information of the users that visit us, according to their audience, acquisition source, behavior and conversions to previously defined objectives.
Through the use of session cookies, we can understand how our users use our platform on each visit, in order to improve it and provide a better experience.
Tag manager with the objective of controlling which measurement systems are activated on each page or, if applicable, which type of event would activate each measurement system.
Through the use of session cookies this tool allows us to see, in a grouped way, heat maps of what our users visualize in order to understand what information is relevant for them.
It also allows us to record users’ interactions with the graphical interface, always maintaining the information of the fields and selectors anonymously. It also allows us to analyse how our users navigate our website and in which screens or elements they have more problems to continue.
Other possible uses are: detection of web exits, sampling of messages before certain actions, or time of use of the user.
A CRM tool (Customer Relationship Manager) that allows, through the insertion of a chat tool, to contact our customer service.
Through the use of a session cookie, allows us to understand the behaviour and the page from which users have contacted the service.
Revocation and deletion of cookies:
The user can allow, block or delete the cookies installed on its computer, at any time, by configuring the privacy settings of the browser installed on its device. These procedures are subject to updating or modification by the developers of the browsers, so we cannot guarantee that they are completely in line with the latest version available at all times.
Moreover, the user can also activate:
- Private browsing, whereby your browser no longer stores browsing history, website passwords, cookies and other information about the pages you visit,
- The do not track feature, whereby the browser asks the websites you visit not to track your browsing habits, for example, to serve you advertising of your interest on the sites you visit.
The following links provide the user with information on how they can set their cookie preferences in the main browsers:
If the user decides to deactivate all cookies, the quality and speed of the service may be reduced and you may even lose access to some of the services or sections offered on the Website. More information about cookies can be found at: www.allaboutcookies.orgor www.allaboutcookies.org.